Privacy
policy.

Who is responsible for your information?

Matt West Fitness is operated by Matt West as a sole proprietor trading as Matt West Fitness.

For the purposes of applicable data protection and privacy laws, Matt West Fitness is responsible for the personal information collected through this website and through the provision of online coaching services.

Information we collect

The information collected depends on how you interact with Matt West Fitness.

When you apply for coaching

This may include your name, email address, age, country, fitness goals, training experience, training environment, travel habits, previous coaching experience and the information you provide in your application responses.

When you become a client

Additional information may be collected where necessary to provide personalised coaching. This may include body weight, measurements, progress photographs, training performance, nutrition information, lifestyle information, check-in responses and communications relating to your coaching.

You may also choose to provide information about injuries, medical conditions or other health-related circumstances that are relevant to your ability to train safely and to the delivery of your coaching.

How your information is used

Personal information may be used to:

• Review coaching applications.
• Determine whether coaching is appropriate for a prospective client.
• Create and manage personalised training and nutrition guidance.
• Monitor progress and make appropriate coaching adjustments.
• Communicate with applicants and clients.
• Provide support and manage the coaching relationship.
• Process and administer coaching services.
• Maintain appropriate business and administrative records.
• Improve the services and experience provided by Matt West Fitness.
• Comply with applicable legal and regulatory obligations.

Health and fitness information

Some information provided during coaching may relate to your health, physical condition, injuries or other circumstances relevant to exercise.

This information is requested only where it is reasonably relevant to providing appropriate and personalised coaching. It is treated with additional care and is not used for unrelated marketing purposes.

Online fitness coaching is not a substitute for medical diagnosis or treatment. Where appropriate, you may be asked to obtain advice or clearance from a qualified healthcare professional before participating in certain activities.

Progress photographs

Clients may choose to provide progress photographs as part of their coaching and progress tracking.

Progress photographs supplied for coaching purposes will not automatically be used on the Matt West Fitness website, social media, advertising or other promotional material.

Separate permission will be requested before identifiable client photographs, testimonials or transformation material are used publicly for marketing purposes.

Third-party services

Matt West Fitness may use trusted third-party services to operate the website and deliver online coaching.

These may include website hosting providers, form processing services, email providers, payment processors, analytics services and the platform or application used to deliver your coaching.

These providers may process information on behalf of Matt West Fitness where necessary to provide their services. Their handling of information is also subject to their own privacy policies and applicable legal obligations.

International clients and data transfers

Matt West Fitness provides online coaching to clients in different countries.

Some service providers used to operate the business may process or store information in countries other than the country in which you live.

Where personal information is transferred internationally, reasonable steps will be taken to use reputable providers and appropriate safeguards where required by applicable privacy law.

How long information is kept

Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected, to provide coaching services, maintain appropriate business records and meet legal or regulatory requirements.

Information that is no longer reasonably required will be deleted, anonymised or securely disposed of where appropriate.

Security

Reasonable organisational and technical measures are used to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No internet-based system can be guaranteed to be completely secure, but reasonable care is taken when selecting and using the services through which personal information is processed.

Your privacy rights

Depending on where you live and the privacy laws that apply to you, you may have rights relating to your personal information.

These may include the right to request access to information held about you, request correction of inaccurate information, request deletion in certain circumstances, object to or restrict certain processing, withdraw consent where processing relies on consent, or raise a concern about how your information has been handled.

Requests relating to your personal information can be made using the contact details below.

Cookies and analytics

The Matt West Fitness website may use essential cookies and, where implemented, analytics technologies to understand how visitors use the website and to improve its performance.

If additional advertising, tracking or analytics technologies are introduced, this policy and any required cookie controls may be updated accordingly.

Changes to this policy

This Privacy Policy may be updated periodically to reflect changes to the services, technology used by Matt West Fitness or applicable legal requirements.

The most recent version will be published on this page with the updated date shown above.

Contact

If you have a question about this Privacy Policy or would like to make a request relating to your personal information, contact:

Matt West Fitness
Matt West, trading as Matt West Fitness
Email: hello@mattwestfitness.com